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Since its launch in 2012, the dating app, Tinder, has received quite a bit of publicity.It's one of the most popular lifestyle apps with over 10 million daily active users.When it came to people’s perceptions, not surprisingly, they were true to stereotype.51.5% said they believed Tinder was designed for hooking up, 33.5% said dating, and 15% meeting people.For the uninitiated, Tinder is a mobile dating app that allows users to locate other singles in their geographic area. They can then start viewing photos of other users who match their age, gender, and location criteria.Users swipe right if they like what they see and swipe left if they don’t.The researchers then coded participants' responses into categories.

Participants in Le Febvre's study were asked what their motivations for their behaviors.The researchers then used a statistical technique to group those ratings into general categories.The categories, and the average ratings of the participants for each category, are summarized in the table below.Both studies showed that the trendiness and excitement of the app were larger drivers of its use than motivations that relate to what most users believe to be its purpose (dating/sex).It can also help to fulfill our needs for self-worth. On the other hand, not receiving matches could damage self-worth, and in fact, Le Febvre found that lack of success on Tinder, including not receiving matches, was one of the main reasons users quit the app. In Le Febvre's qualitative study, 77% of the respondents indicated that they had met a match in person at some point, with the average participant reporting 4.58 offline meetings with matches.

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